Month: May 2016

While LinkedIn already has an established reputation as a superior recruiting tool for companies, more and more businesses are using the social network to market their brands. The best companies effectively spread awareness of their brands and grow their following while simultaneously establishing themselves as thought leaders within their industry. While accomplishing this is a time commitment, LinkedIn makes the process simple through its Company Pages and Groups features. Read on to learn what actions you should take to grow and maintain your company’s brand on LinkedIn.

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Video marketing has truly arrived. In 2016, over 70% of all companies are set to significantly increase their video marketing budget. In total, this amounts to billions and billions of dollars spent solely on corporate video production. … Read More

With the current age, social media is playing a big part in how people interact with each other. Whether it is a mother connecting with her daughter from across the world or a company responding to a negative review that was posted. It certainly makes the world feel smaller. Words and messages can be sent in a matter of seconds rather than days or weeks. Social media has provided a platform for the everyday user, but businesses are also joining the bandwagon of this. If your business has been struggling with content marketing, read below how social media can help boost your company.

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Explainer videos are the perfect way to introduce yourself to your audience. They allow you to engage with your audience while providing important information about your products or services. With a strong enough explainer video, you can drive inbound traffic, sales, and brand awareness.

Animation is the natural compliment to an explainer video. It’s instantly engaging and interesting, demanding your audience’s attention. Using them together allows you to hook your audience and then deliver important information to them. The key is getting it right. … Read More

If you want to reach your audience in an engaging and meaningful way, it’s hard to beat video marketing. Unfortunately, that means having to pay for the video production services. You could keep it simple by using your smartphone and posting right to YouTube, or you could spend tens or hundreds of thousands of dollars hiring the most expensive crew money can buy. … Read More