The Pros of Using Animated Marketing Videos

Now more then ever companies are incorporating animated videos in their digital marketing strategy. While animated videos once were thought of as an expensive production, now with improved technology it is becoming increasingly less expensive and more common. By now it is no secret that online video is an important part of your marketing strategy. In fact studies have shown that video greatly increases the chances of a consumer purchasing your product after they have watched a product video. Animated video uses a mixture of pictures, texts, motion and sound effects to convey a message in a creative and fun way that consumers are able to identify with.

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What Does a Fractional Content Marketing Officer Do?

Much like the advent of Internet marketing over the past couple decades, we’re on the advent of a new marketing era – content marketing. Content marketing is becoming increasingly popular with businesses of all sizes, and for good reason. Here are some of the benefits of an effective content marketing campaign:

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