Month: April 2018

Not every business considers hiring a Content Marketing Officer, but they offer a great deal of value. Great content marketing doesn’t simply happen. You need somebody with the necessary expertise to strategize, create, and deliver content. After that, results must be measured and analyzed to fine-tune your next effort. … Read More

Common objectives of standalone videos or those integrated into content are to convey your brand image and to appeal to the emotions of your audience. Few elements in video marketing help achieve these critical objectives better than the power of a positive experience as shared by a client or business representative. … Read More

As we’ve previously discussed, hiring a fractional CMO is a great way to help your business get the marketing expertise it needs without breaking your budget. They help you make marketing a more strategic part of your business and offer you a fresh perspective on where you can reach your audience in a more meaningful way. … Read More

With the current age, social media is playing a big part in how people interact with each other. Whether it is a mother connecting with her daughter from across the world or a company responding to a negative review that was posted. It certainly makes the world feel smaller. Words and messages can be sent in a matter of seconds rather than days or weeks. Social media has provided a platform for the everyday user, but businesses are also joining the bandwagon of this. If your business has been struggling with content marketing, read below how social media can help boost your company.

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Explainer videos are a great way to show the value of your company and services, especially if they’re a bit complex. We’ve written entire blog posts that show all the terrific benefits of strong explainer videos. … Read More