American Express, one of the largest financial services companies in the world, has seen the future. They believe that traditional sales teams are slowly being made irrelevant as consumers become more content-driven. With more marketers focusing on content marketing than ever before, it’s starting to look like American Express was right on the mark. Content marketing is an enormous part of the present and future, and you need to take action now before it’s too late. … Read More
Month: May 2021
Logic and Emotion: How They Factor Into Your Corporate Video
When developing your corporate video strategy, it’s easy to overlook the role of logic and emotion. The truth is, however, that logic and emotion will drive everything that makes your videos tick, and how the viewers perceive them.
Here’s everything you need to know about logic and emotion in corporate videos, and how you can use them to fine-tune your video campaign strategy: … Read More
