Business-to-business, or B2B, content marketing involves a successful exchange of products, services or information between businesses. In order to achieve this successful exchange, businesses must work at using content to attract and retain customers.
Month: June 2015
Don't Make These 5 Product Video Mistakes
We know that online videos are huge. They can build your brand, increase sales, and engage your audience. Product videos should be a big part of your next campaign. Used on an audience that’s already engaged, these videos will significantly boost conversion rates and sales. … Read More
4 Cornerstones of a Successful Multimedia Campaign
Today’s customers want to do more than just buy their products. They want to feel like they’re part of something. They want to get involved with their brands. Unfortunately, traditional advertising methods and media might not be enough anymore. To get the relationship rolling, you need something a bit more engaging. … Read More
The Growing Importance of Personalized Events
Ever get bored with someone who goes on and on about themselves, trying to build a relationship with you by impressing you? In contrast, when someone reaches out to you and shows interest in your story, you naturally build a stronger liking for them. Well, the same goes for your corporate events. In order to ensure that your events garner the interest and loyalty of your attendees, you must put the interests of your attendees first.
The Different Ways You Can Utilize Corporate Videos
For brands and businesses, video is being utilized more than ever for many different purposes. Whether it be for external or internal use, video is providing a more social, interactive, mobile, profitable and brandable form of business communication.
