Month: November 2015

If your business isn’t investing time and money into content marketing, you need to start right now. Content marketing is an incredibly powerful marketing tool. Here are some of the benefits a strong content marketing campaign provides your business:

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More and more marketers are using animated video to help with their digital marketing campaigns. We already know for our previous post here that animated videos are cost effective, simple, creative, and fun. The question isn’t whether or not you should be using animated video, it’s how quickly you can get them off the ground.

To help you out, here are four ideas to help your Boston business start creating animated videos: … Read More

If you’re a small business, marketing is your lifeblood. You need to get the word out about your products and services. You have to make sure your brand is strong enough to stand out from the local competition. And most of all, you need to make sure that your marketing stays on-time and on-budget.

Here are several ways that marketing consultants make sense for small businesses (or businesses of any size): … Read More

Of all the tools in your marketing belt, demo videos are one of the most important. When created and placed properly, they can do things like boosting your conversion rates, increase audience engagement, build your brand, and even start bringing in leads by themselves.

If you’re having trouble building great demo videos, here are four important tips to follow: … Read More

With enormous traffic, incredible reach, and great analytics, Facebook is one of the most important platforms for video marketing. Recently, however, they made a significant change to their News Feed Algorithm which affects how often your videos will be seen.

Below, we’ll discuss exactly what these changes are, and what they mean for your business. We’ll wrap up by providing some useful tips to take advantage of these changes. … Read More