More and more marketers are using animated video to help with their digital marketing campaigns. We already know for our previous post here that animated videos are cost effective, simple, creative, and fun. The question isn’t whether or not you should be using animated video, it’s how quickly you can get them off the ground.
To help you out, here are four ideas to help your Boston business start creating animated videos:
How-To Videos
How-To videos or instructional tips are a great way to provide value to your audience and build your reputation as an industry expert. They can also be a hassle to film. With an animated video, you don’t need to worry about gathering materials or performing the various steps yourself. If you don’t feel like brainstorming for new concepts, you can simply repurpose your old how-to blog posts and simply turn them into videos. With animation you’ll be able to churn them out quickly, giving your audience a steady stream of useful content.
If you want to unlock the power of how-to videos, an animated video is the perfect option.
Explainer Videos
Explainer or educational videos are often necessary, especially if you’re offering a product or services that take a bit of explaining. The problem is that they’re often just information dumps, void of much personality or fun. That’s why an animated video is the perfect solution. You can add a bit of color and entertainment simply by using a bit of creativity with your animation. The better you’re able to hold your audience’s attention, the more the concepts will stick with them.
Product Demos
Product demos are some of the most important videos you can create. They do exceptionally well on product pages, having been proven to significantly boost conversion rates. Animated video is a great way to make your demo videos since they’re so versatile. You want to place your product and services in the best light possible, and that can be tricky if you don’t have great sets, equipment, or lighting. An animated product demo grabs your audience’s attention quickly, gives them the information they need, and leaves them wanting more.
Video Infographics
Infographics are one of the most useful tools a digital marketer can use. They have terrific share and interaction rates, and are an easy way to get important information out to your audience. They’re incredibly versatile, and can easily be placed on your blog, on social media, or even on a product page.
If you’re looking for ideas for animated videos, however, why not take it a step further and make a video infographic? They’ll be just as informative and shareable – just in a different, even more exciting format. You’ll be able to reach a brand-new channel again by just repurposing existing content.
If you want to revamp your boring information dumps, animated video infographics will help you out.
If you’re looking for even more information on building animated videos that get results, make sure to download our eBook 5 Critical Steps to Producing an Epic Animated Video by clicking here. You’ll learn everything you need to know to start making your own animated videos in no time at all!
