We know that online videos are huge. They can build your brand, increase sales, and engage your audience. Product videos should be a big part of your next campaign. Used on an audience that’s already engaged, these videos will significantly boost conversion rates and sales.
When developing product videos for your business, here are five critical mistakes to avoid making:
Too Long
If your video runs for too long, most viewers won’t watch until the end. Experts agree that viewership tends to significantly decline right around one-and-a-half minutes. Once you start dipping into two minutes or longer, you’re running the risk of alienating much of your audience.
Keep in mind that these statistics are just general. A good product video should last exactly as long as it needs to. Boil the video down to the vital points, and make them succinctly. If your video stays compelling it won’t matter if it runs a little bit long.
Too Sales-Oriented
People viewing your product videos are already interested in your wares, so you don’t have to sell too hard. If you come off as too pushy or not genuine it could turn many viewers off. The best way to generate excitement for your product is by showing passion and personality.
Focusing on Specs
If people wanted a list of technical specifications, they wouldn’t be watching a product video. They would simply seek out an info sheet, or a product information page. They’re watching product videos, so they want a little bit more.
Remember that the key to sales is focusing on customer needs and the specific benefits your product provides. Nobody cares about having more RAM or a better computer processor. What they care about is that their computer runs faster. Skip the specs and focus on your audience.
If you sell too hard or talk about technical stuff too much,
your audience is going to get bored quickly!
No Purpose
Your viewer has already sought out your product and watched an entire video about it. They’re clearly quite interested in what you’re selling. The worst thing you can do is not even bother to ask them to take the next step.
A video without a call-to-action is a wasted effort. The point of your video is to increase sales, so you need to specifically ask the audience to take the next step. Be clear about what the next step is and don’t be shy about asking them to take it.
Not Enough Personality
Videos are a great way to engage with your audience and build your brand, so you shouldn’t take this opportunity for granted. A boring, purely academic video isn’t likely to see great results, anyway. Make sure to show off a little bit. Let your passion shine through, and use humor if it’s appropriate. If you’re able to entertain your audience while educating them at the same time, your product videos should perform splendidly.
Make sure not to show too much personality, though!
If you need help creating the perfect product videos for your business, reach out to us here at Blue Wave Marketing. We’ll be able to help you develop a killer campaign, create the videos, and get them found. Contact us by visiting us at our website or calling 617-576-3100.
