Marketing and sales is one of the most important aspects of any business, especially small and mid-sized ones. Even the best product in the world has trouble selling itself. The problem is that it’s often difficult to attract the perfect full-time leader to drive your marketing and sales efforts. … Read More
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Utilize the Power of How-To Videos
If you want to start using videos to convert customers and close sales, you need to take a close look at how-to videos. A recent survey revealed that one in three people claimed to make a purchase solely because of a how-to video they viewed. … Read More
The 4 Pillars of a Successful Multimedia Campaign
Today’s customers want to do more than just buy their products. They want to feel like they’re part of something. They want to get involved with their brands. Unfortunately, traditional advertising methods and media might not be enough anymore. To get the relationship rolling, you need something a bit more engaging. … Read More
Why Storytelling Is Important for Content Marketing
Storytelling is essential to content marketing- it builds a strong relationship with consumers and creates a thriving community of loyalists over time. It is important to use content marketing to tell a story that identifies your passions and serves as the foundation for your future content developments.
Learn How Short-Form Videos Can Have a Long-Term Impact
We already know how powerful corporate video campaigns can be. Previous posts have expanded upon all the benefits they can provide. Here are only a few of the things a strong video can do for you: … Read More
