Category: Uncategorized

The popularity of online video means that it’s more important than ever to make sure your efforts are successful. When you consider the facts, video should be the most important marketing channel for years to come: … Read More

With video marketing more important than ever, many companies rush to put out as many videos as possible. They end up being generic and void of any personality or true branding. Afterward, the same companies will wonder why their message isn’t connecting.

In order for your videos to be successful, they need to be transparent and authentic. In fact, a recent study found that purpose was an even more important indicator to consumers than either price or quality was. … Read More

The right marketing consultant is a huge advantage for any business. They’ll work alongside you to help create effective marketing strategies, saving you a lot of time and money.

Unfortunately, not all marketing consultants are created equal. There are plenty of pretenders out there, consultants who come to help you out but simply aren’t getting the job done. Not only does this hurt your marketing processes, but it also stops any additional growth a truly great marketing consultant could provide. … Read More

If your business is struggling with developing marketing strategies, or just isn’t hitting the sales benchmarks you want, it could be time to hire a part-time CMO. Hiring a fractional, part-time Chief Marketing Officer provides many benefits that we’ve discussed previously. … Read More

If you’re looking to boost your online sales and improve conversion rates, customer testimonials could be the answer. A survey sponsored by Zendesk found that 90% of customers use customer reviews before they make a decision purchase. Another survey found that testimonials are by far the most effective type of content marketing – they’re 89% effective! … Read More