If your business isn’t investing time and money into content marketing, you need to start right now. Content marketing is an incredibly powerful marketing tool. Here are some of the benefits a strong content marketing campaign provides your business:
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Why In-House Video Marketing is Harder Than it Sounds
Video marketing is one of the most effective tools available to business that want to boost their brand, improve sales, and solidify their content marketing.
Actually creating these videos, however, can be a bit tricky. Many business owners hesitate to outsource video marketing, but taking it in-house offers many unique challenges. Here are three reasons that in-house video marketing is trickier than it first appears:
… Read MoreThe Pros of Using Animated Marketing Videos
Now more then ever companies are incorporating animated videos in their digital marketing strategy. While animated videos once were thought of as an expensive production, now with improved technology it is becoming increasingly less expensive and more common. By now it is no secret that online video is an important part of your marketing strategy. In fact studies have shown that video greatly increases the chances of a consumer purchasing your product after they have watched a product video. Animated video uses a mixture of pictures, texts, motion and sound effects to convey a message in a creative and fun way that consumers are able to identify with.
… Read MoreWhat Does a Fractional Content Marketing Officer Do?
Much like the advent of Internet marketing over the past couple decades, we’re on the advent of a new marketing era – content marketing. Content marketing is becoming increasingly popular with businesses of all sizes, and for good reason. Here are some of the benefits of an effective content marketing campaign:
… Read MoreUnderstanding Facebook’s News Feed Algorithm
With enormous traffic, incredible reach, and great analytics, Facebook is one of the most important platforms for video marketing. Recently, however, they made a significant change to their News Feed Algorithm which affects how often your videos will be seen.
Below, we’ll discuss exactly what these changes are, and what they mean for your business. We’ll wrap up by providing some useful tips to take advantage of these changes.
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