Why Marketing Consultants Make Sense for Small Businesses

If you’re a small business, marketing is your lifeblood. You need to get the word out about your products and services. You have to make sure your brand is strong enough to stand out from the local competition. And most of all, you need to make sure that your marketing stays on-time and on-budget.

Here are several ways that marketing consultants make sense for small businesses (or businesses of any size): … Read More

4 Tips for Creating a Great Demo Video

Of all the tools in your marketing belt, demo videos are one of the most important. When created and placed properly, they can do things like boosting your conversion rates, increase audience engagement, build your brand, and even start bringing in leads by themselves.

If you’re having trouble building great demo videos, here are four important tips to follow: … Read More

Understanding Facebook’s News Feed Algorithm

With enormous traffic, incredible reach, and great analytics, Facebook is one of the most important platforms for video marketing. Recently, however, they made a significant change to their News Feed Algorithm which affects how often your videos will be seen.

Below, we’ll discuss exactly what these changes are, and what they mean for your business. We’ll wrap up by providing some useful tips to take advantage of these changes. … Read More

4 Reasons Your Business Can’t Afford to Wait on Video Marketing

In today’s business environment, video marketing is one of the most important channels you can focus on. Even if your other advertising methods are rock-solid, you’re going to be significantly behind unless you start focusing on video marketing right away.

Here are four important reasons that you can’t afford to put off your video marketing campaign any longer: … Read More

What Does a Fractional Content Marketing Officer Do?

Much like the advent of Internet marketing over the past couple decades, we’re on the advent of a new marketing era – content marketing. Content marketing is becoming increasingly popular with businesses of all sizes, and for good reason. Here are some of the benefits of an effective content marketing campaign: … Read More