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Video marketing has been proven to be a valuable tool to engage and reach new customers as well as increase sales. Visually oriented consumers are an important part of advertising, and companies that have not jumped onto video marketing may want to consider adding videos to their marketing budget. From product videos to company promotions, statistics show that video marketing is here to stay. … Read More

January is that time of the year when everybody starts making their resolutions. People resolve to eat better and go to the gym more often, and gym memberships soar. Come February and March, however, numbers dwindle back to a reasonable level. The problem is that most of these eager resolution-makers have found an excuse to stop. … Read More

It’s the most wonderful time of the year, but for video marketing, it’s also the trickiest. If you’re a retail company, you’re spending as much money as possible to drive sales during this critical month. If you’re a B2B organization, you’re working hard to make one last impression on your audience before the year comes to a close. … Read More

The popularity of online video means that it’s more important than ever to make sure your efforts are successful. When you consider the facts, video should be the most important marketing channel for years to come: … Read More

Not every business considers hiring a Content Marketing Officer, but they offer a great deal of value. Great content marketing doesn’t simply happen. You need somebody with the necessary expertise to strategize, create, and deliver content. After that, results must be measured and analyzed to fine-tune your next effort. … Read More