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Websites are traditionally a critical way for small and medium-sized businesses to advertise, but video is coming on quickly. In fact, there are a number of ways where promotional videos far surpass websites for marketing purposes. Here are some of the most important ways: … Read More

The numbers are almost beyond belief.

Every year, an estimated 1.2 billion videos will be viewed in the United States, by almost 90 million unique individuals. A strong corporate video production strategy can take advantage of these staggering numbers, but – and this is a big “but” – only if the videos are produced properly.

Here are three of the most important ingredients to successful corporate video production:

Targeting

A great video will struggle to find clicks if there isn’t an audience for it. Your video campaign must have a specific targeted audience, and appeal directly to them. Because videos are viewed and shared so often, grabbing one specific audience can lead to more viewers down the line.

Your video should also have a very specific call to action. Mobile video viewers, for example, have an unbelievable click-through rate of almost 12%. Wasting their attention would be a missed opportunity.  … Read More

As you know, if you want your website or blog to attract organic traffic and rank higher in search engine results, you need to publish quality content on a regular basis. However, if you’re too busy focusing on generating new business leads and tweaking your products and services, you may not have the time or energy to come up with new ideas for content regularly.

Unfortunately, lacking the time or resources is not an excuse for a lackluster website or blog. If you simply can’t get your site to where it needs to be, you should consider hiring a content marketing consultant. The job of a content marketing consultant is to offer expert advice and help you create a content strategy that will engage your readers. Here are five statistics that highlight the importance of a content marketing consultant. … Read More

A 2013 survey, detailed in Forbes magazine found that 90% of online customers use online videos, more than any other content feature besides the traditional contact form. Clearly, we can gather that promotional videos are a strong marketing tool for any business.

There are certain situations, however, when promotional videos are especially effective. Here are some specific ways promotional videos can help your business:

Increase Engagement

Videos are more personal than other types of marketing because they’re able to invoke an incredible amount of emotion. You can put a face to your business, convey your message, and tell a very specific story.

Not only do videos increase consumer engagement, they also help build consumer confidence. In fact, a recent survey found that over 50% of users said that online videos increase the confidence they have in making a purchase.

Dramatically Increase SEO and Page Views

Search engine optimization is critical to the success of any business, but it can be difficult to navigate. Building links, writing spectacular content, and targeting every page carefully can be a very difficult task. Luckily, developing promotional videos can help your SEO and page views in a variety of ways.

First, promotional videos are the easiest way to get onto the first page of Google. Google utilizes a search technique known as blended, which shows a variety of pages, images, and videos on its first page. It’s much easier to optimize a video to get to the front page of Google due to the dramatically lower competition.

The most important thing is that videos have much higher click through rates than text-based results. In fact, the average video will have a click-through rate that’s over 40% higher than pure text.

Combining this with your strong SEO, and it’s easy to see why a targeted promotional video will dramatically increase your online presence.

Reach People Effectively

Promotional videos are superior to traditional media in almost every way. For example, online videos lead television ads in reach, message recall, brand recall, and likeability.

One reason online videos are so effective is because of how tightly they can be targeted. Rather than picking a specific timeslot, channel or station, you can target ads very specifically. You can target specific websites, search terms, or even demographics. This is one of the reasons that videos are such an engaging form of promotion: because they can be targeted so finely.  … Read More

While LinkedIn already has an established reputation as a superior recruiting tool for companies, more and more businesses are using the social network to market their brands. The best companies effectively spread awareness of their brands and grow their following while simultaneously establishing themselves as thought leaders within their industry. While accomplishing this is a time commitment, LinkedIn makes the process simple through its Company Pages and Groups features. Read on to learn what actions you should take to grow and maintain your company’s brand on LinkedIn.

… Read More