If you’re looking to boost your online sales and improve conversion rates, customer testimonials could be the answer. A survey sponsored by Zendesk found that 90% of customers use customer reviews before they make a decision purchase. Another survey found that testimonials are by far the most effective type of content marketing – they’re 89% effective! … Read More
Month: October 2018
The Value of a Fractional CMO
Marketing and sales is one of the most important aspects of any business, especially small and mid-sized ones. Even the best product in the world has trouble selling itself. The problem is that it’s often difficult to attract the perfect full-time leader to drive your marketing and sales efforts. … Read More
Utilize the Power of How-To Videos
If you want to start using videos to convert customers and close sales, you need to take a close look at how-to videos. A recent survey revealed that one in three people claimed to make a purchase solely because of a how-to video they viewed. … Read More
