Month: October 2017

If your business struggled through 2016, you need a shot in the arm if you want to succeed in 2017. That means revamping your marketing and finding a way to really connect with your audience. … Read More

Putting out a constant stream of creative, useful video content is a tall task. You have to constantly come up with fresh ideas, write great scripts, and edit until everything is tight and high-quality. That’s why it’s so easy for many companies to fall behind and tread the same beaten path. It’s simple and safe. You can keep putting videos out at an incredible pace without breaking a sweat.

When you start relying too heavily on these clichés, it’s the death of your campaign. You’re telling your audience that you’ve run out of ideas and don’t have anything interesting left to say. The content you create ends up being generic and insincere. You’re simply blending in with the rest of your competition, throwing all of the engagement and branding benefits of video right out the window. … Read More

If you’re like most smaller or medium-sized businesses, a top-notch Chief Marketing Officer is probably outside your realm of possibility. In fact, you probably won’t get as much value out of them as an enormous corporation would since there isn’t enough for them to sink their teeth into.

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