American Express, one of the largest financial services companies in the world, has seen the future. They believe that traditional sales teams are slowly being made irrelevant as consumers become more content-driven. With more marketers focusing on content marketing than ever before, it’s starting to look like American Express was right on the mark. Content marketing is an enormous part of the present and future, and you need to take action now before it’s too late. … Read More
Month: April 2016
3 Things Your Fractional CMO Wants You To Know
Many companies hire CMOs, but is it necessary? There is another option that companies can use and that is getting a fractional CMO. A fractional CMO is essentially a part-time chief marketing officer. Sometimes businesses don’t have the budget to hire a full-time CMO. When doing so, they have to pay for their salary and other benefits. It can really add up! Or there are only a few projects that need to be worked on and it doesn’t really require a full-time worker. This is the best time to have a Fractional CMO. Knowing all of this is important, but it is also significant to understand what the Fractional CMO wants you to know. Listed below are the top 3 things you should be aware of when hiring a fractional CMO.
3 Common Myths About Animated Explainer Videos
Animated Explainer Videos are becoming a new marketing trend. With everything going digital, videos are a great form of advertising. Effective explainer videos are able to introduce your product or services in a strategic way. Even if the topic is complex, it’s able to break it down so people can easily understand it. They are a great and simple way to help reach customers so they can understand your business. But some people are hesitant to jump on board with this method. Fear not, here are 3 common myths about animated explainer videos that are simply not true.
