Every company wants to be successful. One major part in having a successful business is to have a marketing strategy. But is yours up to par? Are there misconceptions about marketing that you’re steering clear from? Here are the top 3 marketing mistakes that you may be making.
Month: January 2016
How Content Marketing Consulting Fills in the Gaps You Can’t See
It’s easy to get stuck in a content marketing rut. Most businesses don’t have the ability to analyze their own content with an unbiased eye. You’ll struggle to understand exactly why your terrific content isn’t getting the results it deserves.
Content marketing consultants are experts at getting results and analyzing data. They know what works and what doesn’t. Most importantly, they’re able to look at your company and content objectively, letting you know exactly how you can improve. … Read More
4 Reasons to Hire a Fractional Content Marketing Officer in 2016
If your business struggled through 2015, you need a shot in the arm if you want to succeed in 2016. That means revamping your marketing and finding a way to really connect with your audience. … Read More
4 Expectations for Your Marketing Consultant
Many businesses that struggle with marketing naturally turn towards marketing consultants to find their way. Unfortunately, if you’re not an expert at marketing to begin with, it’s hard to know exactly how well your consultants are performing. To help you out, here are four completely reasonable expectations you should have for any marketing consultants you hire: … Read More
The Power of a Testimonial in Video Marketing
Common objectives of standalone videos or those integrated into content are to convey your brand image and to appeal to the emotions of your audience. Few elements in video marketing help achieve these critical objectives better than the power of a positive experience as shared by a client or business representative. … Read More
