Month: December 2015

It’s the most wonderful time of the year, but for video marketing, it’s also the trickiest. If you’re a retail company, you’re spending as much money as possible to drive sales during this critical month. If you’re a B2B organization, you’re working hard to make one last impression on your audience before the year comes to a close. … Read More

The popularity of online video means that it’s more important than ever to make sure your efforts are successful. When you consider the facts, video should be the most important marketing channel for years to come: … Read More

Not every business considers hiring a Content Marketing Officer, but they offer a great deal of value. Great content marketing doesn’t simply happen. You need somebody with the necessary expertise to strategize, create, and deliver content. After that, results must be measured and analyzed to fine-tune your next effort. … Read More

Video should be one of the most important aspects of your content marketing plan. There are almost 200 million digital video viewers in the United States, and the average PC viewer watches well over 200 videos last year. Video gives you a chance to reach this audience, engaging with them and building your brand. … Read More

An integrated content marketing campaign ensures that your content marketing aligns with the goals and strategies of your overall marketing plan, brand, and messaging. Integrated content marketing has a wide variety of benefits, like increasing your customer base and boosting your SEO. In fact, we put an entire post together entirely about the benefits of having integrated content marketing. … Read More