Month: October 2015

Much like the advent of Internet marketing over the past couple decades, we’re on the advent of a new marketing era – content marketing. Content marketing is becoming increasingly popular with businesses of all sizes, and for good reason. Here are some of the benefits of an effective content marketing campaign: … Read More

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Shooting a company marketing video takes a lot of work. You have to come up with a target audience, figure out a message, and write a great script. After that, you need to create a distribution strategy that makes sure your video is actually viewed.

Picking a great location can often get left to the last minute. The right location, however, can add a lot to a video. If you’re trying to tell a story and evoke a specific emotion, the wrong location can ruin your plans. … Read More

Facebook has been one of the most important marketing platforms for quite some time now. With over a billion active monthly users around the world, over $7.5 billion was spent last year on Facebook advertising alone.

Sensing opportunity, Facebook is starting to position itself less as a platform and more as a marketing consultant. Below, you’ll find exactly what Facebook is doing, what it means for your business, and how you can start leveraging it to your advantage: … Read More

Video marketing is one of the most effective tools available to business that want to boost their brand, improve sales, and solidify their content marketing.

Actually creating these videos, however, can be a bit tricky. Many business owners hesitate to outsource video marketing, but taking it in-house offers many unique challenges. Here are three reasons that in-house video marketing is trickier than it first appears: … Read More