Month: June 2015

Looking for more views on your videos? With so many videos on the Internet, it can be nearly impossible to receive a substantial amount of views. Here are some helpful tips on how you can build up traffic on your videos and gain the recognition you deserve.

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Sometimes its important to go back to the basics and make sure that your marketing strategy is as effective as possible. Here are the necessary elements needed to get started with a killer content marketing strategy.

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As your business continues to grow, you’ll need a leader to focus and drive marketing. The problem for many small and medium-sized businesses, however, is that they can’t afford a top-notch Chief Marketing Officer or VP.

This is why more companies are starting to turn towards part-time CMO. A part-time CMO will perform all the duties of a full-time one, just in less time.

Here are four signs that your company needs a part-time CMO:

Tight Marketing Budget

For many businesses struggling to market themselves, their marketing budget is a catch-22. You want to boost sales and increase your budget, but until you experience success you won’t be able to afford world-class executives.

A part-time CMO is an easy way to balance your budget without sacrificing results. You’ll suddenly be able to afford top-notch talent. Outsourced part-time executives offer a 40-60% savings over their full-time counterparts. Basically, you’ll double the amount of expertise you can afford to bring into your company.

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With online marketing currently being the most popular form of marketing, print provides companies with the opportunity to stand out with non-traditional marketing.

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Storytelling is essential to content marketing- it builds a strong relationship with consumers and creates a thriving community of loyalists over time. It is important to use content marketing to tell a story that identifies your passions and serves as the foundation for your future content developments.

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