Video’s power is growing even quicker than you think.
In the last quarter of 2014 alone, there was an incredible increase in video viewability. A viewable video ad is defined as one that covers at least half the viewable area for two or more seconds in a row.
A new study by Integral Ad Science found that in the third quarter of 2014, average video ad visibility was 30%. By the end of the third quarter, however, it had grown to 30%– an increase of almost 10%! … Read More
A corporate event production is an important component to any business. Planning a corporate event may seem like an easy task, but there is a great deal of planning and organizing that is involved to create a successful event. Here are some tips to plan a memorable and successful corporate event production.
One of the most important pieces of your promotional video is probably an afterthought. When you’re in the planning stage, it’s easy to get lost in the script, the animation or filming, or the themes. These are all vitally important, but to really get into your viewer’s mind, you’re going to need one more trick up your sleeve.
Overlooking the music you put in your video is easy to do, but selecting the perfect piece can really drive your video home. Here are some amazing facts about the relationship between music and your brain, according to a recent article on CNN: … Read More
