How to Craft a Killer Brand Strategy

Your brand is how the world perceives your business. It’s what makes you unique. If your brand is non-existent, customers aren’t going to have any reason to choose you over your competition. 

A strong brand adds significant value. Millward Brown, a world-renowned market research company, estimates the value of brands every year. In 2013, they found that Apple, Google, and IBM all had brands worth over $100 billion.  … Read More

The Promotional Product Steps to Success

Choosing the right promotional product is crucial to a successful promotional marketing campaign, but don’t forget to consider these aspects before you dive into the process. These will help you narrow down your selections of items and eliminate items that aren’t a good fit for your potential customers.

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How to Use Integrated Content Marketing for Your Business

An integrated content marketing strategy can help increase brand awareness and sales by having social followers, CTA’s, links, and email subscribers.  By integrating all your content marketing it helps further engage and attract your target market.  Content marketing is vital in marketing your brand, so it is important to know how to effectively integrate all content. 

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