Month: February 2015

When your company is considering producing its next larger corporate event, be sure to take an integrated approach and consider all of the elements that make an event memorable and impactful.   Many large companies spend millions of dollars each year to produce their brand’s corporate events, but they often don’t take an integrated event marketing approach.   In this brief article, I review a number of elements that your organization should consider when producing your next corporate event.  This is Part 1 of this subject, where I’ll be focusing on creative and audio-visual elements. Stay tuned for Part 2 next.

The “Wow” Factor  … Read More

Promotional products are beneficial to expanding brand awareness and attracting new customers. These products are used with promotional marketing to incite customers to take action on their buying decision. Promotional marketing can help retain customers and attract new clients to your business.  … Read More

Many businesses have decided to invest heavily in corporate video campaigns. Teaming with an industry leader like Blue Wave Marketing is critical if you don’t want to get left in the dust. … Read More

You know that corporate video production is critical to your marketing efforts and business metrics, but you might not know how important it is to keep it from looking too corporate. A video that isn’t relatable enough will turn viewers off, making them less likely to click-through, subscribe, or purchase.

Just as importantly, people remember a great deal more of what they watch than what they hear or see, so if your tone is off in your videos, it’s going to stick with them. … Read More

Videos have quickly become a huge deal for business. On YouTube alone, there are over 1 billion visitors every single month. In fact, YouTube reaches more people between the ages of 18 and 34 than any television network does. 

Your business can take advantage of the power of these videos by teaming up with an experienced business video production company. They’ll be able to help you develop a video strategy in line with your vision and goals.  … Read More