Month: February 2015

February 16, 2015

Why Video and Inbound Marketing are Made for Each Other

Successful inbound marketing is one of the best techniques you can use to drum up more business. By successfully attracting customers to come to you, your business can avoid spending money on costly outbound campaigns like television ads, radio spots, and cold calling. 

Inbound marketing, however, can be tricky. Without a solid strategy, your efforts will be wasted and you’ll have nothing to show for it. This is why you need to consider video marketing. Videos are proven to be one of the most effective inbound marketing strategies, for many reasons. Here are three of the most important: … Read More

February 13, 2015

3 New Ways to Promote Your Business in 2015

With the start of a new year, you should consider new ways to promote your company. Branching out in additional avenues will reach a new set of prospects, energize your marketing efforts, and help keep you a step ahead of the competition.

Here are three ways you can start promoting your business this year that you might not already be doing: … Read More

February 11, 2015

How Logic and Emotion Factor Into Your Corporate Video

When developing your corporate video strategy, it’s easy to overlook the role of logic and emotion. The truth is, however, that logic and emotion will drive everything that makes your videos tick, and how the viewers perceive them. 

Here’s everything you need to know about logic and emotion in corporate videos, and how you can use them to fine-tune your video campaign strategy: … Read More

February 10, 2015

10 Promotional Items You Need to Have for 2015

With each New Year comes new products and trends you need to stay current on, while making the most effective use of your company’s promotional marketing budget. Promotional items are not one-size-fits-all, but you can’t go wrong with promotional giveaways that either solve a problem or fill a need for your prospects and clients. The more use the product gets, the more exposure your brand will receive, so we tried to focus on useful and fun promotional items that will leave a long lasting impression on your prospect and clients.
 

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February 10, 2015

Corporate Event Planning: How Your Company Can Benefit

Corporate event can be defined as a gathering that is sponsored by a business for its clients. These events can be for larger audiences, such as conventions or smaller events like meeting, conferences or parties. One of the most common names you would have heard is event planning. Event planning involves organizing and executing every single detail that goes into an event. Research shows that almost $500 billion are spent every year on planned events around the world. That’s because many corporate businesses start to outsource their meetings and planned functions.

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… Read More