Once you have developed and optimized your content marketing strategy, and you’ve created a collection of “epic” content, your job as a content marketer isn’t finished. Without the right promotion and distribution, your efforts will have little effect or impact on your bottom line. From this point on, you will need to leverage an effective social media strategy and a powerful content marketing & marketing automation platform to see results.
Month: March 2017
Content Creation – Attracting New Visitors
Your content must be strategically relevant, eye-catching and compelling to draw attention, and interesting and informative to keep your audience engaged. In today’s increasingly challenging business environment, the quality of your content has become critical to the performance of your content marketing programs. From video production, animation, creative graphic design & branding to blogs and writing services, central to your mission will be creating engaging content that will help you attract more visitors, generate more leads and close more business.
Your Content Marketing Strategy – Critical for Success
The foundation of any successful marketing program starts with strategy. Without a properly developed, clear and detailed content marketing plan and strategy, you won’t be able to develop the right kinds of programs to deliver positive and measurable results for your company. The ultimate goal of any integrated content marketing strategy should always be to help your business get found online by the right prospects (Attract). convert more of them into leads (Convert), and transform those leads into customers (Close).
3 Trends Your Marketing Consultant Needs to be Tracking
B2B marketing has evolved enormously over the past decade as technology has dramatically changed its landscape. Here are three of the biggest B2B marketing trends that you need to be aware of for 2015: … Read More
Why an Explainer Video is a Must
Just like a great marketing mix, a great video campaign has many different components. If your business isn’t creating explainer videos, it’s missing out on a great opportunity. Here’s everything you need to know about why explainer videos matter, how you can use them, and what to do when you need some help. … Read More
