Marketing in 2015 is more difficult than ever. It’s not enough to simply reach your audience, you need to connect with them. You have to build your identify, provide them value, stay on track, and outpace your competition. If you’re trying to do all of this in-house, it can be incredibly daunting. … Read More
Month: May 2015
Moving Off the Screen and Onto Shelves: Candy Crush Expands Its Market
If you aren’t familiar with it already, Candy Crush, is a mobile/social puzzle game about sweets that has worked its way to become the most profitable iOS game in the world. The app has single-handedly helped its developer company, King, reach over 70 million active players on both Facebook and mobile devices across the globe.
Why Your Business Needs Video Marketing
A vital asset to any business or brand is having a strong, meaningful connection with its consumers. Video Marketing allows this to happen by giving companies like yours the opportunity to interact with its consumers and allowing them to better understand the company and feel comfortable with it.
3 Video Marketing Lessons Learned from YouTube Stars
Over the past decade, YouTube has become one of the most important content platforms in the world. Take a look at exactly how popular YouTube has become:
5 Ingredients of a Killer Integrated Marketing Campaign
Markets today move quickly. Social media, event marketing, email and content are all growing channels of marketing communications. Traditional channels like print advertising and direct mailing aren’t dying anytime soon. A successful marketing campaign has to strategize and account for all of these mediums. … Read More
