Month: October 2014

Content marketing is king. Companies should aim their focus on delivering their audience the right information in the right way. Today, most people consider videos as a great method of directing their message. By adding solid content, customers find value in the information. Overall, content marketing through videos is the right way to go.

Why videos? First off, videos engage with customers through images, voices, and much more. It is not just a simple picture advertisement that a customer glances at quickly, a video is much more enticing. They allow the content to shine through greatly. Today, there are many different ways to get your videos out there. One way is through social media platforms such as Vine and Instagram. However, creating a YouTube channel is key. YouTube receives over one billion visitors each month. The potential reach for customers is extremely large. … Read More

Delighting customers is the ultimate goal for every business. There are guidelines that can be followed in order to reach this objective.

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A very important factor that a company should be concerned with is building awareness for its brand. It is crucial to get your name recognized by your customers. Promotional products are a very efficient way in order to do so.   After receiving a branded promotional product, consumers are 85% more likely to do business with that company, and 2^nd only to billboards, promotional products offer the lowest cost per impression (CPI) of any form of media. They can range anywhere from hats and t-shirts to pencils, bags and almost a million different items.

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