When considering video as a part of your organization’s marketing mix, you will want to step back and carefully plan your video strategy. With all of the buzz and the supporting data about the importance and value of video marketing today, how does a company go about crafting an effective campaign? Here are steps I recommend following when developing your company’s video marketing program: … Read More
A very important factor that a company should be concerned with is building awareness for its brand. It is crucial to get your name recognized by your customers. Promotional products are a very efficient way in order to do so. After receiving a branded promotional product, consumers are 85% more likely to do business with that company, and 2nd only to billboards, promotional products offer the lowest cost per impression (CPI) of any form of media. They can range anywhere from hats and t-shirts to pencils, bags and almost a million different items.
While LinkedIn already has an established reputation as a superior recruiting tool for companies, more and more businesses are using the social network to market their brands. The best companies effectively spread awareness of their brands and grow their following while simultaneously establishing themselves as thought leaders within their industry. While accomplishing this is a time commitment, LinkedIn makes the process simple through its Company Pages and Groups features. Read on to learn what actions you should take to grow and maintain your company’s brand on LinkedIn. … Read More
