Social media and integrated event marketing go hand in hand. Social media is important for any business’ success and is a great marketing technique for event marketers.

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One of the best ways to put money back into your business’ wallet is by increasing your conversion rate. Drawing visitors to your website is month thing, but converting them is a whole other challenge. 

Video is your answer. A new study found that 88% of respondents increased their conversion rate simply by adding video to their product page. Retailers, for example, found that their conversion rate was boosted by an incredible 79% when they had videos on the majority of their product pages.  … Read More

Whether it’s a big organization or a small mom-and-pop, businesses will always look for ways to promote themselves and become recognized locally, nationally or even globally. One essential way to promote your brand is through integrated corporate events. This strategy allows a company to get the word out about who they are and what goods and services they provide.

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Content is everywhere. Consumers are exposed to as many as 5,000 advertisements a day. With all this information at our fingertips it becomes a challenge to catch your consumers’ attention. This is why a marketer’s message should be unique, invigorating, and attention grabbing. Creative development helps marketers create a stimulating and effective message. 

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If you develop a video ad campaign without considering mobile video advertising, you’re setting yourself up for failure. The mobile industry is exploding, and a savvy ad campaign must take advantage of it.

Here’s everything you need to know about the explosive growth of mobile video advertising: … Read More