One problem that many companies face in today’s business landscape, is how to make their company or product stand out from the crowd. In today’s world people are constantly being flooded with images and media everywhere they go.

One way to break through this media rich society and reach your target audience is a promotional video. Promotional videos are a great way for a company to generate leads, raise awareness for their company or product and drive traffic. Language by itself can make it hard for listeners to fully grasp your imagination and vision. A promotional video can give you a chance to capture people’s attention as well as give you immediate access to larger audiences. 

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When you’re trying to build your brand and connect with a local Boston audience, a video marketing campaign is hard to beat. And one of the best ways to get these videos out is Twitter. Here’s what you need to know about why Twitter matters, and how you can use it effectively: … Read More

By now, we know how important video marketing is to any marketing campaign. We’ve dedicated entire posts to discuss the benefits they offer. And if you want your videos to be successful, you also know how important Facebook is. There were close to a billion active daily users in June 2015, and over 840 million active daily mobile users. … Read More

When it comes to branding, there are many common misconceptions. It can easily be confused with marketing and advertising, or many people may think that its simply coming up with a strong logo and slogan, however, branding goes far beyond these basic ideas.

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One of the most important pages on your website is the product pages. They’re where interesting prospects can be directly converted to paying customers. If you really want to drive sales and maximize revenue, then you need to pay special attention to them. … Read More