Video should be one of the most important aspects of your content marketing plan. There are almost 200 million digital video viewers in the United States, and the average PC viewer watches well over 200 videos last year. Video gives you a chance to reach this audience, engaging with them and building your brand. … Read More

An integrated content marketing campaign ensures that your content marketing aligns with the goals and strategies of your overall marketing plan, brand, and messaging. Integrated content marketing has a wide variety of benefits, like increasing your customer base and boosting your SEO. In fact, we put an entire post together entirely about the benefits of having integrated content marketing. … Read More

Video marketing is a great way to attract your audience and leave an impression on them. Explainer videos fulfill a very particular purpose, introducing your audience to your products and services. It’s a great way to build your brand while providing important information.

If you’re looking to create explainer videos, you should consider animating them. Here are five important benefits your business can benefit from an animated explainer video: … Read More

If your business isn’t investing time and money into content marketing, you need to start right now. Content marketing is an incredibly powerful marketing tool. Here are some of the benefits a strong content marketing campaign provides your business:

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More and more marketers are using animated video to help with their digital marketing campaigns. We already know for our previous post here that animated videos are cost effective, simple, creative, and fun. The question isn’t whether or not you should be using animated video, it’s how quickly you can get them off the ground.

To help you out, here are four ideas to help your Boston business start creating animated videos: … Read More