Video marketing services take planning and effort to get down pat. You need to take the time to write a great script, film everything, and edit it carefully afterward. Many businesses feel like this is too much effort and move on. … Read More

If you’re like most smaller or medium-sized businesses, a top-notch Chief Marketing Officer is probably outside your realm of possibility. In fact, you probably won’t get as much value out of them as an enormous corporation would since there isn’t enough for them to sink their teeth into.

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One of the best ways to put money back into your business’ wallet is by increasing your conversion rate. Drawing visitors to your website is month thing, but converting them is a whole other challenge.

Video is your answer. A new study found that 88% of respondents increased their conversion rate simply by adding video to their product page. Retailers, for example, found that their conversion rate was boosted by an incredible 79% when they had videos on the majority of their product pages.  … Read More

Many businesses that struggle with marketing naturally turn towards marketing consultants to find their way. Unfortunately, if you’re not an expert at marketing to begin with, it’s hard to know exactly how well your consultants are performing. To help you out, here are four completely reasonable expectations you should have for any marketing consultants you hire: … Read More

American Express, one of the largest financial services companies in the world, has seen the future. They believe that traditional sales teams are slowly being made irrelevant as consumers become more content-driven. With more marketers focusing on content marketing than ever before, it’s starting to look like American Express was right on the mark. Content marketing is an enormous part of the present and future, and you need to take action now before it’s too late. … Read More