When developing your corporate video strategy, it’s easy to overlook the role of logic and emotion. The truth is, however, that logic and emotion will drive everything that makes your videos tick, and how the viewers perceive them.

Here’s everything you need to know about logic and emotion in corporate videos, and how you can use them to fine-tune your video campaign strategy: … Read More

We’ve already discussed how important video is for your marketing purposes, especially for helping put your content strategy over the top. With so many different types of videos, however, it can be tough to get started.

To help you out, we’ve put together a useful list of the video types that are most effective for your marketing efforts. Getting started with these videos is the perfect way to boost your brand and start engaging customers today:

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Brand content should be innovative and worth sharing. This means that content should go beyond simply describing your brand. Content should connect with your buyer personas through their interests, as opposed to simply pushing your products and services on them.

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Looking for more views on your videos? With so many videos on the Internet, it can be nearly impossible to receive a substantial amount of views. Here are some helpful tips on how you can build up traffic on your videos and gain the recognition you deserve.

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If you follow our blog, you already know how important videos are for your business. They can help you improve your ROI, build your brand, and get a message to stick. The important question, though, is whether or not consumers actually want them. A new study has found that they not only prefer video, they demand it:

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