Video marketing is becoming one of the most popular ways for companies to market themselves to consumers. Here is a list of the top 5 biggest trends to look out for this year:
- Mobile will matter most
Everyone is on their phones. Today, over 20% of video views take place on mobile devices. According to a recent eMarketer study, over 77% of all tablet users will watch video programming on their devices monthly and that rate is expected to grow to 87% by 2018. With these trends only moving upward, it is expected that 2015 will be the year for companies to put out mobile-centric and mobile-innovative videos.
- Marketing automation will make videos smarter
Marketing automation is becoming more and more popular with top-performing companies. It is likely that businesses will take automation a step further by integrating it with video content.
- More focused on targeted marketing
We are likely to see companies thinking through the difference in value between mass market and a target market strategy in 2015. With an increased value on the relationship between a company and its consumers, we will see businesses shift their marketing strategies to make videos more personalized and lead to meaningful conversations.
- Digital video programming will be original and premium
New digital programs are emerging quickly and providing opportunities for companies to deliver premium ad content to their audiences. The popularity of these programming sites will increase as they become more sophisticated and elevate brands to reach new audiences.
- Interactive video
The percentage of viewers who actually watch an entire video is very low and this is becoming a major problem with video marketing. Because of this issue, it is more than likely that we will see videos become more engaging and interactive. With a completion rate of 90% and above, interactive video is positioned to become the most powerful tool companies have to communicate with consumers.
If you’re interested in leveraging videos for your acquisition strategy but don’t have the expertise, reach out to us here at Blue Wave Marketing. Not only do we have corporate video expertise, we have 20 years of marketing experience. We’ll be able to help you craft the perfect strategy, and then build the perfect video.
To contact us, simply visit us at our website or give us a call at 617-576-3100.
