Storytelling is essential to content marketing- it builds a strong relationship with consumers and creates a thriving community of loyalists over time. It is important to use content marketing to tell a story that identifies your passions and serves as the foundation for your future content developments.
It is a proven fact that people love stories. We love to tell, them, listen to them and share them. Stories connect people in powerful ways and leave a lasting impact on both their memory and emotions. A Harvard Business Review article explains that storytelling causes the human body to produce neurochemical oxytocin. Oxytocin is the hormone that causes people to feel good and associate good memories with. If you get your content to prompt people to release oxytocin, you can be assured that it will have a lasting, positive effect on them.
A company that has heavily used story-driven content marketing is Microsoft. Microsoft has chosen to tell the stories of specific people such as sportscaster Daniel Jeremiah. Although the stories do not directly reflect on the software that Microsoft sells, they create a positive association of the company and build a connection between consumers and the brand.
Important things to keep in mind when telling your story: Be creative, Be humble, Be relevant and Be relatable.
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