The numbers are almost beyond belief.
Every year, an estimated 1.2 billion videos will be viewed in the United States, by almost 90 million unique individuals. A strong corporate video production strategy can take advantage of these staggering numbers, but – and this is a big “but” – only if the videos are produced properly.
Here are three of the most important ingredients to successful corporate video production:
Corporate video production is like a holiday meal: every ingredient must mix together perfectly!
Targeting
A great video will struggle to find clicks if there isn’t an audience for it. Your video campaign must have a specific targeted audience, and appeal directly to them. Because videos are viewed and shared so often, grabbing one specific audience can lead to more viewers down the line.
Your video should also have a very specific call to action. Mobile video viewers, for example, have an unbelievable click-through rate of almost 12%. Wasting their attention would be a missed opportunity.
Targeting very specific results will help your video campaign go viral!
Efficiency
Your online video has to get to the point as quickly as possible. The attention span for the average human being dropped from 12 seconds to only 8 seconds from 2000 to 2013. This puts the human attention span lower than a goldfish! (No offense to any goldfish out there.)
If your video has to be lengthy, you need to grab attention immediately with a great hook or a very specific purpose.
You also want to make sure that your videos load immediately, without any delay. Studies have shown that almost half of users will bail on a video if it doesn’t load within 10 seconds. Almost 6% of users leave a website for every two seconds a video fails to load.
High Quality
Taking low-quality videos from your phone is fine for personal YouTube or Vine accounts, but for a corporation it won’t cut it. More and more people are migrating from television and standard media to Internet videos, so they’re used to higher quality. Low quality production will give them the wrong idea about your business.
You also need to take advantage of the various devices users browse the Internet with. Mobile phones and tablets have increased video quality, and a poor video won’t translate well. The video might even have to translate well to HD televisions, since many users browse the internet on their smart TV’s or videogame consoles.
Creating videos for your company is a great way to build your brand, boost engagement, and strengthen your marketing campaigns. By targeting your videos carefully, making them efficient, and ensuring their quality, you will be able to build an amazing video library in no time!
If you need help building your perfect marketing campaign, or with your corporate video production, make sure to contact us by clicking here!
