You know that corporate video production is critical to your marketing efforts and business metrics, but you might not know how important it is to keep it from looking too corporate. A video that isn’t relatable enough will turn viewers off, making them less likely to click-through, subscribe, or purchase.
Just as importantly, people remember a great deal more of what they watch than what they hear or see, so if your tone is off in your videos, it’s going to stick with them.
Here’s what you need to know about avoiding boring, corporate videos and turning your campaigns into relatable masterpieces:
Why Tone is Critical
The tone of your video is important because people are going to equate it with your company’s values and culture. If your company is in the finance business this might not matter as much, but if you’re targeting younger, savvier customers, an overly corporate tone could be a turnoff.
Whatever message your company is trying to convey, the tone of your video will have to match it. This is why a company like Blue Wave Marketing, with 20 years of experience in marketing strategy and consulting, is so valuable. We’ll be able to work alongside you every step of the way, developing the perfect campaign for your marketing goals, and taking the reigns on the corporate video production.
Making sure people tie everything together is the key to your campaign’s success!
How Tone Can Be Challenging
It’s clear that tone is critical to the success of your corporate video production. It might surprise you, however, to know how easy tone is to mess up. Consider all the aspects of your video that have to align perfectly:
- Strategy. Your goals will have to be aligned with the marketing campaign and with your overall corporate vision.
- Script. The dialog and language will do just as much to drive the video as anything else. A poor script will drag down even the best produced video.
- Locations. Deciding where and when to set your video will drive the tone of the video, even though you may not give it much thought.
- Animation. Animated videos can lighten the mood of certain videos, and provide opportunities non-animated videos cannot.
- Music. Using music is a great way to drive the tone of your video. To produce maximum results, however, you need to know exactly when to use music, and what kind of music to use.
- Production and editing. Other things like lighting, transitions, and pace will dramatically change the tone of your videos, even if you aren’t aware of them.
With all these moving pieces, it can be difficult to put together the right tone!
The bottom line is that developing and maintaining a proper, consistent tone is vital to a successful video campaign. Only by utilizing an experienced corporate video production partner like Blue Wave Marketing, however, can you ensure that all your bases are covered.
With 20 years of marketing experience and corporate video production expertise in all of the aspects vital to a video’s tone, we’re the perfect partner for your company. For more information, reach out to us by contacting us here or calling us at 617-576-3100.
