Corporate videos are an incredible way to get your story out there. There’s no better way to reach your audience. Smartphones, tablets, and computers are helping people watch more and more videos every year. Corporate videos are the perfect way to engage them.
A strong corporate video is an incredible boon to your brand. Because it’s such an engaging medium, it builds trust and relationships quickly. You’re being given the opportunity to show off your passion and personality. Implemented properly, your customers will begin to demonstrate the same passion.
How exactly can you build a corporate video powerful enough to mesmerize your audience? Just follow these three simple tips.
Focus on People
It’s common knowledge that you want to market benefits instead of features. People need to know how something is going to help them out, not how your widget works. With your corporate video, you’re trying to build relationships and connect with your audience. So why would you want to focus on boring statistics and your infrastructure?
Instead, make the focus of your videos on people. It can be people within your organization, or even your own customers. The point is to provide a story your audience can empathize with. This makes it much easier for your audience to connect, which makes your video a success.
Don’t Go Overboard
Don’t try to cram everything about your business into a single video. It’s impossible. It’s also going to turn off the majority of your audience.
Our attention spans are quickly diminishing. Most people aren’t going to bother to sit through a five-minute video. You need to grab your audience within the first five to ten seconds, and end it before they’re bored. Ideally, you should shoot for a video that’s no longer than two or three minutes. If your video is any longer than that, lots of people will hop out before the video is complete, and some might not even bother starting in the first place.
If you try to fit the world into your videos,
you probably aren’t going to like the results!
Give Your Audience a Heart-to-Heart
More than ever, people want to connect with their brands. What you do isn’t necessarily interesting, since lots of people probably do it, too. What they care about is why. What does your company stand for? What do you believe in? What are your core values? And most importantly: what exactly are you trying to accomplish?
If your audience buys into who you are, the battle is won. Americans are more than willing to pay extra for a brand they believe in. In fact, they spent an estimated $44 billion extra in 2014. To get a piece of that pie, you need to open up and get real.
You probably shouldn’t go too overboard with the hearts, though.
How Can Blue Wave Marketing Help You?
Blue Wave Marketing is the perfect partner to help you develop your corporate videos. As a medium- or large-sized business, you need a partner that understands your needs. We have experience with helping medium, large, and even Fortune 500 companies with their branding and marketing needs. We’re able to leverage this experience to help you design and create the best videos possible.
To contact us, all you need to do is visit us at our website or call us at 617-576-3100.
