The foundation of a successful marketing program starts with content strategy.  Without a properly developed, clear and detailed digital marketing plan and content strategy, you won’t be able to develop the right kinds of content and distribution programs to deliver results.

At Blue Wave, we specialize in delivering performance content marketing strategies and campaigns to help your business get found online by the right prospects (Attract). convert more of them into leads (Convert), and transform those leads into customers (Close).

We help optimize the results of our clients’ marketing programs with:

Consulting & Fractional CMO Services


We bring 20 years of proven marketing consulting expertise delivering world-class strategies and solutions for startups to midsize and Fortune 500 companies. We will help you maximize the results of your firm’s marketing and sales programs. Blue Wave Consultants are experts in the fields of integrated and content marketing strategy, with deep knowledge and experience across a range of marketing channels from traditional to digital media.

We believe that having the support and expertise of a Chief Marketing Officer can be invaluable to your business. Having the expertise of a CMO on hand to oversee the development of an effective and integrated brand, communication and marketing strategy can mean the difference in the success or failure of your business efforts. We provide Fractional CMO services for our clients in a range of industries.

Digital Marketing Strategy & Content Marketing Plans


At Blue Wave, we will develop your digital marketing strategy to support your strategic marketing programs. Our digital consultancy offers digital strategy & analytics, creative development and technology services.


Developing your business’ content marketing plan isn’t just about a different way of doing marketing, it’s about different way of doing business as a whole throughout your entire organization. Marketing today is about creating a business experience that draws in your target audience, builds credibility and trust, and makes your customers want to do business with you. At Blue Wave, we will help you build (or, reboot) your company’s integrated content marketing plan to drive powerful results.

Buyer Journey Creation & Optimization

The buyer journey is the process buyers go through to become aware of, evaluate and purchase a new product or service. The buyer journey is generally comprised of a three-step process: Awareness Stage – Buyer realizes they have a problem. Consideration Stage – Buyer defines the problem & researches options to solve it. Decision Stage – Buyer chooses a solution.

We’ll work with you to create the right content, for the right right audience placed at the right point in the buyer journey, to drive increased visitors, leads, conversions and revenues. We combine our deep experience as a legacy digital content agency with cutting edge technologies to target and attract new customers that have a high probability to convert, by focusing on optimizing each stage of the buyer journey – Attract, Convert, and Close – from the first click through conversion and completed transaction.

Advanced AI Conversion Tracking

Knowing precisely what combination of ads, keywords, content and platforms drive conversion must be at the top of marketers’ requirements when preparing their content development strategy and budget. Our “cookie-free” AI solution is the only technology that tracks all visitor data – without ever placing any code on a visitor’s device – and empowers companies to predictably optimize conversion, saving significant resources by focusing on only that content and those channels that produce results. Our proven and measurable process tracks 100% of visitor activity and precisely determines the effectiveness of the digital content we create. (See more in the following section).

Competitive Intelligence


Marketers today have great internal visibility, and understand their funnel, their campaigns, and their website…but most don’t understand what’s happening externally, outside the four walls of their company.  Blue Wave has solved this problem by leveraging our competitive intelligence platform which generates actionable insights from hundreds of millions of pages across millions of companies, to enable sales & marketing teams to get better results. We leverage our technology to make better, more strategically relevant content to help our clients compete much more effectively.

Who is looking after your competitors? Is your sales team prepared to act on your competitor’s weaknesses? Let us provide you with an analysis of your competitors and show you how to teach your sales team to crush them. Our team of competitive analysts will provide actionable intelligence and build effective sales battle cards so you are never blindsided in a competitive deal.