Content marketing is king. Companies should aim their focus on delivering their audience the right information in the right way. Today, most people consider videos as a great method of directing their message. By adding solid content, customers find value in the information. Overall, content marketing through videos is the right way to go.
Why videos? First off, videos engage with customers through images, voices, and much more. It is not just a simple picture advertisement that a customer glances at quickly, a video is much more enticing. They allow the content to shine through greatly. Today, there are many different ways to get your videos out there. One way is through social media platforms such as Vine and Instagram. However, creating a YouTube channel is key. YouTube receives over one billion visitors each month. The potential reach for customers is extremely large.
In order to reach your audience, tag keywords so they can easily find your video when they search for things that interest them. It is important that you make the focus of your video clear. One of the main goals that should be achieved is showing what your company is all about and why someone would want to use your product or service. The company’s mission statement and background is something that should be introduced in the beginning of video. The information in the clip should be educating your audience as well as entertaining them. Make sure the video is an appropriate length because you do not want it to be too long that it bores your customer, and you do not want it to be pointlessly short. The videos with the right content allow the customer to engage with the company. Another factor that is important to include at the end of your video is a way the customer can reach your website so they can download any EBooks that your company may be offering. Don’t be afraid to make your videos fun by adding foreground music and comedic skits. You should make it so it can be relatable for the customer. This can be accomplished through real-life stories and step-by-step processes. However, you may also want to create an animated video. It all depends on what you believe is appropriate for the situation.
Moreover, it is very important to know your customers so you can provide the right content for them. First, figure out what you want the goal of your video to be. It is important that you know what you want to have the consumer feeling when they watch it. What kind of emotions do you want them to feel? Also, do not forget to include a call to action. This could simply be providing a link at the end to your landing page or a channel to take them to the rest of your videos.Let content marketing through videos be part of your plan.
Sources:
http://contentmarketinginstitute.com/2014/02/optimize-video-content-simple-process/
http://www.vidyard.com/blog/examples-of-b2b-video-marketing/
