In today’s competitive digital marketing landscape, it is not enough to create and feature high quality content – it is also critical to promote that content through a variety of online channels in order to reach and engage your target audience, and to develop both organic and paid strategies to bring more visitors to your site.
As the competition for attention increases, marketers need to adopt new strategies to stay ahead of the curve. However, despite the fact that the majority of both B2B and B2C marketers leverage content marketing, only 32% of marketers consider themselves effective at it. Having a strong brand is a massive sales driver, so it’s more important than ever that brands learn to tap into the power of content promotion for brand building.
Businesses must also master their email marketing, marketing automation, search engine optimization and paid media strategies to be effective. And, it is critical that the results are continuously and rigorously measured, analyzed and optimized. Our content promotion and media planning services include: