Case Study: Eat Sleep Recover Marketing Consulting

Challenge

Eat Sleep Recover (ESR) is a personalized nutrition, wellness and lifestyle subscription plan aimed at providing the highest level of sustainable mental & physical wellness with a strong focus on maintaining a healthy metabolism. Based on your specific body composition, goals, and needs, your personalized health concierge will create an individualized metabolic lifestyle guide including a nutrition and supplementation program designed just for you. Unlike a “crash diet”​ which is restrictive, unhealthy, and temporary, Eat Sleep Recover is a long-term program that does not only lead to a more desirable physique, but also to more energy, a better mood, enhanced mental clarity, and increased confidence. Whether your goal is to lose weight, improve your performance, or to gain lean muscle mass, ESR will guide you along the path of success and lead you to a life of positive, healthy and sustainable results.

Eat Sleep Recover was seeking an experienced outside digital marketing team to help bring greater awareness to their business by increasing website visitors, free trial sign-ups and paying customers. The company was looking to quickly accelerate its performance and grow its business by adding additional expertise, and was interested in engaging an agency with a strong digital content marketing background, a data-driven approach and a clear understanding and appreciation for tracking ROI to drive profitable growth.

The outsourced marketing team would be responsible for driving ESR’s growth marketing strategy encompassing the development of an overall strategic marketing plan, new messaging, website design and updates, running its social media accounts & Google ads, digital advertising, SEO, email marketing, updates to its marketing materials, video development and other content creation, including eBooks, a weekly blog and podcasts.

Solution

We at Blue Wave Marketing were uniquely suited to helping Eat Sleep Recover achieve its strategic goals by offering our advanced digital and content marketing consulting, social media marketing, creative services, media planning and analysis, bringing years of experience delivering successful campaigns to our many clients around the world.

Engaged as ESR’s outsourced marketing team and agency of record, Blue Wave’s primary mission was focused on rapidly growing Eat Sleep Recover’s business through more strategic marketing practices resulting in increased website visitors, lead conversions and sales. By building out their social media, content marketing and digital ad strategy, the Blue Wave team was able to greatly increase awareness, free trial sign-ups and sales. Once leads were captured, a series of multi-part email and video campaigns were created to keep prospects engaged throughout the free trial period, which served to both educate members about the benefits of Eat Sleep Recover’s plans and to drive conversions from free trails to sales.

Google keyword clicks consistently increased since the start of Blue Wave’s engagement, with new visits bringing in lower bounce rates, stronger visits per page, and more potential for brand awareness, and conversions continued to steadily increase.

Relevant Statistics

• Home Page visits increased by over 2000%
• Overall Social Media activity increased by over 1000% and brought in new users by over 132%
• Signups/Conversions increased by 42%
• Direct and organic search increased from 34% – 50%
• Cost per click for keywords steadily dropped

This Initiative Encompassed

• ESR’s Strategic Marketing Plan
• Market Research
• Competitive Analysis
• New Messaging
• Media Planning
• Paid Advertising – Google Ads & Social
• Social Media Marketing & Management
• SEO & SEM
• Website Design & Updates
• Content Creation (Videos, eBooks, Blogs)