As one of the most powerful advertising mediums, videos have enjoyed a terrific 2014. And as hot as they are, there are many reasons to believe that they’re going to have an even stronger 2015. As they become more and more prominent, video advertisements are going to grow even more vital for businesses.  … Read More

Videos are powerful. Just take a look at the staggering statistics from YouTube: 6 billion hours spent each month by over 1 billion unique users. In fact, YouTube reached more people between the ages of 18 and 34 than any single cable network does. … Read More

Websites are traditionally a critical way for small and medium-sized businesses to advertise, but video is coming on quickly. In fact, there are a number of ways where promotional videos far surpass websites for marketing purposes. Here are some of the most important ways: … Read More

The numbers are almost beyond belief.

Every year, an estimated 1.2 billion videos will be viewed in the United States, by almost 90 million unique individuals. A strong corporate video production strategy can take advantage of these staggering numbers, but – and this is a big “but” – only if the videos are produced properly. 

Here are three of the most important ingredients to successful corporate video production:

Targeting

A great video will struggle to find clicks if there isn’t an audience for it. Your video campaign must have a specific targeted audience, and appeal directly to them. Because videos are viewed and shared so often, grabbing one specific audience can lead to more viewers down the line. 

Your video should also have a very specific call to action. Mobile video viewers, for example, have an unbelievable click-through rate of almost 12%. Wasting their attention would be a missed opportunity.  … Read More

Social media is almost a mini website for your company. It says a lot about who you are and what you stand for. Whether it is extremely popular websites such as Twitter and Facebook or more professional ones such as LinkedIn, they all still have a major impact on your business. The social media expands your customer reach beyond your company’s website. Also, you can communicate with your consumers through the different platforms.

In order to enhance your social media include keywords to help make your sites more searchable. You want people to easily stumble on to your social media just through a search. Also, make sure to include a link to your actual website in all of your different social media platforms so people can find it easily. Adding pictures and different visuals to your social media also piques the customer’s interest, which is essential to keep them coming back for more.

… Read More