When developing your corporate video strategy, it’s easy to overlook the role of logic and emotion. The truth is, however, that logic and emotion will drive everything that makes your videos tick, and how the viewers perceive them.
Here’s everything you need to know about logic and emotion in corporate videos, and how you can use them to fine-tune your video campaign strategy: … Read More
Corporate event can be defined as a gathering that is sponsored by a business for its clients. These events can be for larger audiences, such as conventions or smaller events like meeting, conferences or parties. One of the most common names you would have heard is event planning. Event planning involves organizing and executing every single detail that goes into an event. Research shows that almost $500 billion are spent every year on planned events around the world. That’s because many corporate businesses start to outsource their meetings and planned functions.
When your company is considering producing its next larger corporate event, be sure to take an integrated approach and consider all of the elements that make an event memorable and impactful. Many large companies spend millions of dollars each year to produce their brand’s corporate events, but they often don’t take an integrated event marketing approach. In this brief article, I review a number of elements that your organization should consider when producing your next corporate event. This is Part 1 of this subject, where I’ll be focusing on creative and audio-visual elements. Stay tuned for Part 2 next.
The “Wow” Factor … Read More
Promotional products are beneficial to expanding brand awareness and attracting new customers. These products are used with promotional marketing to incite customers to take action on their buying decision. Promotional marketing can help retain customers and attract new clients to your business. … Read More
