The primary purpose of content marketing is to attract and retain customers by consistently creating valuable content with the intention of changing or enhancing their behaviors. Content marketing is essentially the art of communicating with your consumers and prospects without directly selling to them.

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Video marketing is becoming one of the most popular ways for companies to market themselves to consumers. Here is a list of the top 5 biggest trends to look out for this year:

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As your company continues to grow, it’s important to take a look at your marketing department. You need a leader who’s able to build strategies, inspire the team, and drive results. This is why many companies look to hire a Chief Marketing Officer. … Read More

Video marketing is becoming an increasingly popular way for marketing professionals, writers and content producers to reach their audiences online. While other forms of marketing communications have proved themselves only to be short-lived trends, video has remained a solid form of online communications for several years.

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If you follow our blog, you already know how important videos are for your business. They can help you improve your ROI, build your brand, and get a message to stick. The important question, though, is whether or not consumers actually want them. A new study has found that they not only prefer video, they demand it: … Read More