The sharing aspect of your video is just as important as the content that you put in it. Creating the content and associated marketing for your video comes first, then comes the social push generated by the audience engaging with and sharing your content.
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Brand Content Should Go Beyond Your Brand
Brand content should be innovative and worth sharing. This means that content should go beyond simply describing your brand. Content should connect with your buyer personas through their interests, as opposed to simply pushing your products and services on them.
How to Get More Traffic on your Videos
Looking for more views on your videos? With so many videos on the Internet, it can be nearly impossible to receive a substantial amount of views. Here are some helpful tips on how you can build up traffic on your videos and gain the recognition you deserve.
The Essentials of Content Marketing
Sometimes its important to go back to the basics and make sure that your marketing strategy is as effective as possible. Here are the necessary elements needed to get started with a killer content marketing strategy.
4 Signs Your Company is Right for a Part-Time CMO
As your business continues to grow, you’ll need a leader to focus and drive marketing. The problem for many small and medium-sized businesses, however, is that they can’t afford a top-notch Chief Marketing Officer or VP.
This is why more companies are starting to turn towards part-time CMO. A part-time CMO will perform all the duties of a full-time one, just in less time.
Here are four signs that your company needs a part-time CMO:
Tight Marketing Budget
For many businesses struggling to market themselves, their marketing budget is a catch-22. You want to boost sales and increase your budget, but until you experience success you won’t be able to afford world-class executives.
A part-time CMO is an easy way to balance your budget without sacrificing results. You’ll suddenly be able to afford top-notch talent. Outsourced part-time executives offer a 40-60% savings over their full-time counterparts. Basically, you’ll double the amount of expertise you can afford to bring into your company.
