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Marketing is one of the most important business functions, but many small and mid-sized businesses just aren’t able to get it down. This skill gap is one of the reasons that many of them are starting to turn towards a Fractional CMO. You can view many other benefits of hiring a Fractional CMO by checking out our previous blog post here. … Read More

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So you’ve decided that you want to make a video in order to promote your company or product. That’s a great decision because all though video may have killed the radio star in the past, in today’s day and age video marketing is on the rise and rightfully so. A marketing video can effectively grab your target audience’s attention and engage them to listen or learn about your product or services. In todays digital age it’s no secret that people’s lives revolve around their phones, tablets and computers and this technological craze is here to stay. It’s actually been proven that people retain information better when they watch and listen to someone explain something rather than just reading instructions. In a society where information is literally everywhere a video offers a natural and engaging way to reach consumers and give them information that can be easily digested. That’s why incorporating a video marketing plan into your company’s marketing strategy is essential for the future.

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With video marketing more important than ever, many companies rush to put out as many videos as possible. They end up being generic and void of any personality or true branding. Afterward, the same companies will wonder why their message isn’t connecting.

In order for your videos to be successful, they need to be transparent and authentic. In fact, a recent study found that purpose was an even more important indicator to consumers than either price or quality was. … Read More