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Animated Explainer Video Basics

Animated explainer videos are a new concept that businesses are using today. Many Fortune 500 companies are using them to their advantage to help drive business. It can improve conversion rates, engage with your audience, or build brand awareness. There are many ways you can use animated explainer videos for your company. Animated explainer videos aren’t complex, but it is important to become informed about the basics of it so you can use it strategically.

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Tell the Story of Your Boston Business with Top-Notch Video Production Services

If you’re trying to boost your marketing efforts and bring more leads into your sales funnel, the solution is simple. You need to either hire a Boston video production services company or grab a camera yourself and tell a story.

Below we’ll discuss exactly why storytelling is so important, how video and stories are a perfect marriage, and what your company can do to make sure your story gets told effectively. … Read More

6 Ways a Fractional CMO Makes an Instant Impact on Your Business

If you’re like most smaller or medium-sized businesses, a top-notch Chief Marketing Officer is probably outside your realm of possibility. In fact, you probably won’t get as much value out of them as an enormous corporation would since there isn’t enough for them to sink their teeth into.

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How to Avoid the Beaten Path in Your Corporate Video Production

Putting out a constant stream of creative, useful video content is a tall task. You have to constantly come up with fresh ideas, write great scripts, and edit until everything is tight and high-quality. That’s why it’s so easy for many companies to fall behind and tread the same beaten path. It’s simple and safe. You can keep putting videos out at an incredible pace without breaking a sweat.

When you start relying too heavily on these clichés, it’s the death of your campaign. You’re telling your audience that you’ve run out of ideas and don’t have anything interesting left to say. The content you create ends up being generic and insincere. You’re simply blending in with the rest of your competition, throwing all of the engagement and branding benefits of video right out the window. … Read More

3 Misconceptions about Video Production Service

Video marketing is becoming a big trend in the marketing world. Many businesses are using videos to help with their advertisement or to explain the company culture. Even the use of video marketing on social media platforms are becoming increasingly popular. Even though video production is becoming a big topic of interest, there are still some misconceptions on it.

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