Many companies hire CMOs,  but is it necessary? There is another option that companies can use and that is getting a fractional CMO. A fractional CMO is essentially a part-time chief marketing officer. Sometimes businesses don’t have the budget to hire a full-time CMO. When doing so, they have to pay for their salary and other benefits. It can really add up! Or there are only a few projects that need to be worked on and it doesn’t really require a full-time worker. This is the best time to have a Fractional CMO. Knowing all of this is important, but it is also significant to understand what the Fractional CMO wants you to know. Listed below are the top 3 things you should be aware of when hiring a fractional CMO.

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Animated Explainer Videos are becoming a new marketing trend. With everything going digital, videos are a great form of advertising. Effective explainer videos are able to introduce your product or services in a strategic way. Even if the topic is complex, it’s able to break it down so people can easily understand it. They are a great and simple way to help reach customers so they can understand your business. But some people are hesitant to jump on board with this method. Fear not, here are 3 common myths about animated explainer videos that are simply not true.

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Marketing is a huge part in any successful business. It is a big part in making sales and driving up revenue. Sometimes it can be difficult to figure out how much to invest into it and analyze how much of a return you are getting. With these risky decisions, one option that may have popped into your mind for your business is to hire a content marketing consultant. Here are some signs that you should go ahead and hire a content marketing consultant.

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The key to a successful business is to have brand awareness and great sales. This can be done with some help of the marketing department. Marketing is a key strategy to connect with customers and have them become loyal consumers. But it is important to know how to connect with them. It’s not easy and it certainly doesn’t happen overnight. But with time and consistency, your company can build a loyal consumer base. One strategy is to use video production. Video production services are a great way to provide visual content and grab customers’ attention. Keep reading to learn how to connect with customers using video production.

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A Fractional CMO could be just what your company needs.

If your small or mid-sized business in the Boston area could have the same kind of marketing leadership as a major corporation, what could it accomplish? How could it grow in lead generation, sales, and basically in every possible way? Well, it is possible for any size company to get top notch marketing leadership on just about any budget with a Fractional CMO. … Read More